My bi-weekly tech column in the Warrington Times (UF student run business newspaper)
- Original Article: Lower Barriers to a Web Presence (Published Issue 6, 16th Nov’09)
The web has evolved and it’s more accessible than ever before for individuals and small businesses to launch into the internet. In the past, creating a website was the sole domain of professional designers fluent in markup and programming languages such as HTML, PHP, and CSS. Those looking to create a front end web presence for their business might have invested significant time and money paying for a web developer.
However, that has changed in recent years, as anyone willing and able can get online. What was only possible by hiring professional developers with significant costs and development time has made its way to the individual and small business.
Starting up a personal homepage or blog takes less than an hour. Prominent blogging software such as WordPress and Google Blogger make it possible to launch your own online presence overnight. A few steps are all that is required: Registering a domain, aka www.yoursite.com, costing only $10 through domain registrars such as Go Daddy. “Hosting” your website, essentially renting a server out in the webspace where visitors will connect to.
Most domain registrars facilitate this need as well, costing a mere $50 per year, offering more space and bandwidth than you probably need. With a domain and hosting secured a selection of free web applications are available to install to your website.
These applications allow one click installation of impressive and functional websites. Joomla, a content management system, creates a basic website foundation and allows any number of contributors to add and create content to be displayed on the site. It features plug-ins and enhancements such as customized templates, contact forms, and complete user log-in functionalities to mold the site to your needs.
Other applications lend themselves to specialized needs: phpBB for forums and message boards, Elgg allows creation of your own social networking site, and 4Images for photo gallery sites. Other services automate the entire process for you, providing the hosting, domain registration and applications integrated into a complete package for those looking to get online with fewer hassles.
In the case of a blog, WordPress can be installed via Go Daddy. WordPress itself is fantastic, with a very loyal and supportive community of users and developers. The blogging software allows administrative management of your site to upload new entries and content.
All of this can be accomplished with absolutely zero knowledge of programming languages like HTML, CSS, and PHP. The extras extend from there, allowing customization via plug-ins ranging from Google Analytics to monitor traffic and visitors to your site, search engine optimizations and more.
Small businesses and individuals are making use of these new advances in how we interact with the internet. The benefits of not having to invest thousands of dollars for professional web designers have made the journey online significantly easier and eliminated many barriers to entry from the past.
The market has shifted away from low end web developers to commercialized web software companies that can produce easy and affordable solutions to the consumer.