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Lower Barriers to a Web Presence

Lower Barriers to a Web Presence

My bi-weekly tech column in the Warrington Times (UF student run business newspaper)
- Original Article: Lower Barriers to a Web Presence (Published Issue 6, 16th Nov’09)

The web has evolved and it’s more accessible than ever before for individuals and small businesses to launch into the internet. In the past, creating a website was the sole domain of professional designers fluent in markup and programming languages such as HTML, PHP, and CSS. Those looking to create a front end web presence for their business might have invested significant time and money paying for a web developer.

However, that has changed in recent years, as anyone willing and able can get online. What was only possible by hiring professional developers with significant costs and development time has made its way to the individual and small business.

Starting up a personal homepage or blog takes less than an hour. Prominent blogging software such as WordPress and Google Blogger make it possible to launch your own online presence overnight. A few steps are all that is required: Registering a domain, aka www.yoursite.com, costing only $10 through domain registrars such as Go Daddy. “Hosting” your website, essentially renting a server out in the webspace where visitors will connect to.

Most domain registrars facilitate this need as well, costing a mere $50 per year, offering more space and bandwidth than you probably need. With a domain and hosting secured a selection of free web applications are available to install to your website.

These applications allow one click installation of impressive and functional websites. Joomla, a content management system, creates a basic website foundation and allows any number of contributors to add and create content to be displayed on the site. It features plug-ins and enhancements such as customized templates, contact forms, and complete user log-in functionalities to mold the site to your needs.

Other applications lend themselves to specialized needs: phpBB for forums and message boards, Elgg allows creation of your own social networking site, and 4Images for photo gallery sites. Other services automate the entire process for you, providing the hosting, domain registration and applications integrated into a complete package for those looking to get online with fewer hassles.

In the case of a blog, WordPress can be installed via Go Daddy. WordPress itself is fantastic, with a very loyal and supportive community of users and developers. The blogging software allows administrative management of your site to upload new entries and content.

All of this can be accomplished with absolutely zero knowledge of programming languages like HTML, CSS, and PHP. The extras extend from there, allowing customization via plug-ins ranging from Google Analytics to monitor traffic and visitors to your site, search engine optimizations and more.

Small businesses and individuals are making use of these new advances in how we interact with the internet. The benefits of not having to invest thousands of dollars for professional web designers have made the journey online significantly easier and eliminated many barriers to entry from the past.

The market has shifted away from low end web developers to commercialized web software companies that can produce easy and affordable solutions to the consumer.

Have you used any of the services mentioned?

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The New Wave of Cloud Computing

The New Wave of Cloud Computing

Continuing with another article I have written for my bi-weekly column in the Warrington Times (UF student run business newspaper):

The New Wave of Cloud Computing

By Nick Carson - Published Issue 4, 19th Oct’09

The “Cloud” is a metaphor for the internet, and the topic of cloud computing and web based services are quickly becoming a reality. Corporations of all sizes employ a lot of overhead simply to run their IT department. Of course, this is a necessity in order to manage a slew of computers that keep a business on its feet.

From servers to workstations to switches, there is a lot that goes into managing a network within a company. First, there is the initial investment of buying all the hardware and software required, which is followed by the operating costs of employing staff to manage the network and troubleshoot difficulties. Cloud computing alleviates much of the financial strain on companies by providing an external service instead of a dedicated in-house solution.

Currently, computers are purchased and upgraded by physically adding new components to make them faster and installing software locally to make them more usable. With a cloud controlled computing environment, all that would be required is to purchase a sort of terminal, which could be as simple as a monitor attached to a small computer capable of connecting to a network. This terminal connects to a server in the “cloud” and streams an operating system along with its software directly to the user.

With cloud computing, all computation and processing is done remotely on the server, therefore requiring very little processing power on the terminal’s part. Upgrading is simple as requesting more speed and power through the service instead of upgrading hardware locally. Likewise, software is purchased and installed just as easily on that user’s account.

Another beauty of cloud computing is allowing a user access from any terminal. Because terminal requirements are so low, one is just as good as any other. Even computers seen as outdated can utilize the full power of cloud computing, which makes the cost of computing decrease exponentially. The beginnings of the transition to cloud based computing can already be seen through several established and emerging technologies.

Google Docs is a prime example of the transition to cloud computing. If you have not had experience with it already, Google Docs gives you a full featured office suite where you can create and edit word documents, spreadsheets and more. What’s different is that its online and accessed through a web browser. This simplifies the process of moving documents around on disks and flash drives from computer to computer.

Microsoft has taken note of this new wave of web and cloud based services, and is poised to release its flagship Microsoft Office suite as free, web-accessible products. Documents can be created and edited, like Google Docs, and saved on a remote server accessible anywhere. The trend is toward more and more services accessed through the internet.

The infrastructure is not fully there yet to realize cloud computing for everyone. However, it is being slowly implemented within companies to manage the increasing number of computers in a more cost efficient way. Cloud computing is great for business, as it can reduce a lot of the costs in hardware, alleviate data loss problems and provide fewer barriers to entry.